Chrysler Hires NFL Rookie of the Year for New ‘Imported from Detroit’ Campaign

Unless you’re a fan of the NFL, chances are you’ve never heard of the new face of Chrysler’s ‘Imported from Detroit’ campaign, Ndamukong Suh. For those of you whom the name doesn’t ring a bell, Suh is a young football player who was recently named Defensive Rookie of the Year. In the summer of 2010, the 24-year old signed a five-year contract with the Detroit Lions worth $68,000,000 with $40,000,000 guaranteed – no, we got the zeros right….

Even though the Ford family is signing his checks, Suh is the star of Chrysler’s latest ‘Detroit’ ad for the new 300 sedan titled “Homecoming”. The commercial plays up the values of humble beginnings and hard work ethics with Suh putting up a face that makes you ask “why so serious?” Hit the break to watch the advert.

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Chrysler’s Ram Truck Brand to Debut New ‘Guts. Glory. Ram.’ Tagline

Following in the footsteps of its sister brands Dodge, Chrysler and Jeep, the Chrysler LLC Group’s Ram Truck division is relaunching its marketing strategy with a new tag line that will make its official debut during this weekend’s TV broadcast of the Kentucky Derby racing event, which the company is an official sponsor.

The firm’s new motto is ‘Guts. Glory. Ram’ and according to the Auburn Hills-based group, it pays homage to the history of Ram Truck Brand and “represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck”.

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Lexus Turns the Roosevelt Hotel into the World’s Biggest 3D Billboard

The Roosevelt Hotel in Los Angeles, California, is one of the most iconic hotels in the United States, nay the world. Built in the 1920s, it has since featured in countless movies, television shows and music videos. So it figures that sooner or later someone would get the bright spark idea of using it as a giant billboard for their product.

Enter the world of Lexus who, with the help of some cutting-edge 3D projection mapping technology, turned the side of the Roosevelt into a Michael Bay Transformers-esque advertisement for its new CT 200h hybrid hatchback. Walls shift around and rotate; gaping holes appear and flowers, roadways and other objects all spring to life out of the eighty plus year old façade.

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Volkswagen’s Little Darth Vader Uses the Force on the European Passat

Unless you've been living in some oddball world where the internet doesn't exist - in which case, you wouldn’t be reading this anyway (…), you’ve undoubtedly seen Volkswagen’s much praised Super Bowl commercial starring a pint-sized Darth Vader who uses the Force when he discovers the new, North American-spec 2012 Passat.

Having garnered close to 40 million views on Youtube on VW USA’s channel alone, the German company decided to bring the TV spot to Europe, and specifically to the UK to promote the seventh generation of the Passat that went on sale in the country in January. Not surprisingly, the only thing the advertising agency changed in the ad was the car. The campaign aired on UK television today and will run for six weeks.

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Nissan Brazil Strikes Again with an Ad for a Family Minivan that You’re Never Going See in the U.S. [NSFW]

Back in March, Nissan do Brasil aired a commercial, which drew the wrath of Ford’s local arm for making claims that the Detroit automaker charges customers too much for its family models. But while Ford’s people only saw a Focus and a pair of rappers dressed as engineers chanting about the money they made by overpricing the hatchback, some viewers were also captivated by the curvalicious bikini-clad models…

Now, Nissan of Brazil returns with a new TV spot, this time for the Livina 7-seater compact minivan. While the Japanese carmaker avoids referring to a specific rival, the theme appears to be similar: scantily dressed female models dancing provocatively and a tagline aimed at the competition. And oh; towards the end of the clip you may notice the Livina and young family of four (not that we’re complaining about the appearance of the ladies…).

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Take that Google: Dodge Rebels Against Robots in New 2011 Charger Commercial

The future, as we imagine it now, may be full of robots doing all kinds of things for us humans, including driving our cars. As some scientists over at Google recently proved, driver-less vehicles may become a reality sooner than we expect, so here's what an automaker that produces cars for drivers has to say about this issue.

In the Chrysler Group’s latest commercial for the 2011 Dodge Charger called “The Future of Driving”, we are presented with a gloomy future, in which robots control all aspects of our lives, from choosing our diet and wardrobe to even walking our pet dogs. The hero of the commercial has nothing to say about all these things, but when a robot invites him to sit on the passenger seat of his own car, things get a little bit out of control...

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Nissan gets Creative with Smoking Billboard at New York Auto Show

It might not be an award winning campaign, but Nissan’s new outdoor board placed right outside the Jacob K. Javits Convention Center during the 2011 New York Auto Show (April 22 to May 1 for the public) is sure to grab attention and increase awareness for the firm’s all-electric Leaf family car.

The two-sided Smokeboard was created by the Japanese firm’s advertising partner TBWA\Chiat\Day, which is the American division of the advertising agency TBWA Worldwide.

On one side, the billboard features an actual working tailpipe that emits fumes into the air (with the agency stressing the fact that the exhaust is environmentally friendly…) and a headline that reads, “The auto show has over 1,000 of these”. On the other side, there’s a photo of the Leaf and a caption that says “But only one 100% electric, zero-tailpipe Nissan Leaf”. Check out the ad in action in the clip after the jump.

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Video Tribute: The Fast and the Furious Ten Years On

In the far-flung future, historians won’t be looking at cracked pottery or pieces of timeworn iron. No, they’ll be looking at our movies and...God help us...the internet. So what will these future historians learn about the early 21st century? Well, for one, we liked gasoline-powered land car movies starring actors who couldn’t, you know, act.

I’m talking about The Fast and the Furious and its bevy of similarly named sequels. The Fast and the Furious, 2 Fast 2 Furious, The Fast and the Furious: Tokyo Drift, Fast & Furious and Fast 5. Which makes me think the next one will be called FF6 or maybe just Fast.

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Kylie Minogue Promotes the 2012 VW Golf Cabriolet in New Ad

It appears that carmakers have a love-connection with Australian pop singer, Kylie Minogue. Following a recent collaboration with Lexus for the European launch of the Lexus CT200h, the Melbourne-born star signed an advertising partnership with Volkswagen to promote the new Golf Cabriolet. Minogue has already filmed the first TV commercial for Wolfsburg's new convertible model that aired in Germany this week. Read more »

New Audi R8 Print Ad: "A Sporty Car Full of History"

Longtime VW Group advertising partner DBB has come up with a new print advertisement for the Audi R8 to highlight the brand’s rich sports car heritage. The print ad, which is the creative work of DDB Barcelona, plays on the tag-line “Audi R8: A sporty car full of history” and shows a cut of the R8 coupe incorporating three racing models from Audi’s past including the Ur-Quattro rally car, and what looks to be the NSU TT and Auto Union Type D. We’ll remind you that NSU and Auto Union merged in 1969 to create what we know today as the Audi brand.

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Lamborghini Takes Aventador LP 700-4 on a Fantasy Voyage in New Promo Film

Whether you’re a diehard Lamborghini fan or just get excited about exotic supercars in general, you’ll find that the new Aventador LP 700-4 is one of those vehicles that turns heads and accelerates heartbeats faster than lightning. Just in case you can’t get enough of the 700-horsepower Lambo, you might want to click over the jump to watch the latest video release from the Sant’Agata Bolognese-based automaker. Read more »

Little Thor: Marvel’s Spoof on VW’s Little Darth Vader Commercial

When everybody starts making parodies of your commercial, you know you have a hit in your hands. Remember Volkswagen’s Little Darth Vader advert with the North American market Passat that aired during this year’s Super Bowl Sunday? After the Toyota Corolla parody, we have yet another spoof on VW’s successful creation, this time from Marvel Studios to promote its upcoming movie, Thor.

The tongue-in-cheek video clip duplicates most of the scenes seen in VW’s original advertisement replacing Little Darth Vader with Little Thor and the Passat with a MG Rover ZT Estate (based on the BMW Group-era Rover 75) – though the interior of the car is from an Audi model. Take a look at both Marvel’s and VW’s original adverts after the jump and tell us what you think in the comments section below.

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Honda Airs Funky Commercials for 2012 Civic Lineup [Video]

The wraps only just came off the all-new but not-so-new looking 2012 Honda Civic at this week’s 2011 New York Auto Show, yet the Japanese automaker has already launched an advertising campaign for its popular compact model. The fully integrated national campaign is called “To Each Their Own” and it’s the creative work of Honda’s long-standing agency, RPA.

The campaign touts the idea that consumers are all different and there's a unique Civic for each of one of them, bringing attention to the variety of different Civic models. The ads feature five distinct characters, with each one of them representing a different model.

The stars are: Jack the urban woodsman who shows off the Civic Hybrid; Mitch the zombie salesman who’s into high-tech gadgets and drives a Civic Sedan; Teeny the monster college student in the fuel-efficient HF model; Aiko the young Ninja girl paired up with the Civic Si and finally, Cesar, the Champion Luchador who drives a Civic Coupe.

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Odd Spot: Nissan 370Z Challenges a Mexican Chicken in a Barn Race [Video]

Yes, you read that correctly. This is a video of a Nissan 370Z coupe challenging a chicken - a Mexican chicken with racing goggles and a helmet, to be precise- in a barn race, and it’s an official spot from Nissan Europe. The admittedly unusual commercial is the creative work of the folks over at the TBWA/G1 advertising agency. Take a look at the clio after the break and tell us what you think in the comments section below. Read more »

Mercedes-Benz AMG Ad Asks the Question: Rosberg or Schumacher?

It seems that the Mercedes Grand Prix team has made a habit of offering a commercial ahead of each Formula 1 race. With the Malaysian GP scheduled this weekend, Mercedes has released a new funny episode showcasing the Rosberg – Schumacher rivalry.

The clip is called “Decision” and features a pregnant woman about to give birth and her husband left on the side of the road by a damaged car. Out of nowhere, Nico Rosberg and Michael Schumacher come to her rescue, each behind the wheel of an AMG Mercedes. But then a new problem appears: which one to choose?

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A Perfect Match: A Short Film from BMW Classic about a Man and his 1602

If you’re the kind of type that falls in love with his wheels no matter what anybody else says or believes, then we’re pretty sure you’re going to be fond of BMW Classic’s new short film called “A Perfect Match”.

The movie, which was awarded the Golden Dolphin at the Cannes Corporate Media & TV Awards, follows the story of a man called Jack and his search for appropriate replacement for his battered down BMW 1602. The reason? Blame the lack of an air conditioning system that has made his life unbearable in the hot summer days and nights of Los Angeles. You may or may not suspect what’s going to happen half-way through the film, but either way, we won't spoil the end. To view the film, simply follow the break below.

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Hyundai’s Futuristic Viral Ad Campaign for the New Accent [with Video]

In a very interesting melding of the virtual and real world, Hyundai has crafted a new viral ad to showcase its 2012 Accent sub-compact and highlight the brand’s new slogan “New Thinking. New Possibilities.". What makes this futuristic video intriguing is that the viral includes an actual 2012 Hyundai Accent suspended on a wall with a driver walking down the side to get into the car. At the same time, we see a film being projected on the wall creating an eye-catching combo.

See both the shorter and full version of Hyundai’s new viral of the 2012 Accent right after the jump.

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VIDEO: The Ultimate Taxi Ride in a Rally-Spec Mitsubishi Lancer EVO

In a perfect world for gear-heads, a sweet taxi ride would involve a high performance sports car, preferably a racing model, and a qualified driver. Unfortunately, the WRC-like Mitsubishi Lancer EVO taxi seen in the video after the jump exists only in fantasy, as this clip is a commercial for a new 4G mobile broadband plan from Norwegian cell phone operator Netcom. Click past the jump to watch the ad. Read more »

VIDEO: New Dodge Charger Ad Inaugurates Fast and Furious Five Partnership

If you’re a car buff, chances are you’ve heard about the next chapter in the Fast and Furious franchise that’s scheduled for release in theaters towards the end of April (see the trailer here). Being that the movie series is popular among car enthusiasts, the Chrysler Group decided to team up with Universal Pictures for a multi-tiered partnership.

Aside from providing 2010 and 2011 model year Dodge Charger vehicles used in numerous chase scenes throughout the Fast Five movie, the Detroit automaker is also sponsoring a Dodge/Fast Five advertisement that will air for the first time on Saturday, April 2 during the Final Four basketball tournaments. However, you can get a sneak peak right after the jump.

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VIDEO : Watch the Mercedes-Benz Sprinter Apply for Jobs

What is the best way to promote a commercial van? Well, you can follow the classic way by showing off its qualities and advantages over the competition, but that lacks originality. On the other hand, a van that writes its own letters of application and sends them to 121 potential employers (i.e. big buyers of commercial vehicles) sounds a lot more creative.

And that’s exactly what a German marketing campaign for the Mercedes-Benz Sprinter is all about. Check it out in the video below, but don't try to do that to your Sprinter, it might lose its grip -literally...

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