Nissan gets Creative with Smoking Billboard at New York Auto Show

It might not be an award winning campaign, but Nissan’s new outdoor board placed right outside the Jacob K. Javits Convention Center during the 2011 New York Auto Show (April 22 to May 1 for the public) is sure to grab attention and increase awareness for the firm’s all-electric Leaf family car.

The two-sided Smokeboard was created by the Japanese firm’s advertising partner TBWA\Chiat\Day, which is the American division of the advertising agency TBWA Worldwide.

On one side, the billboard features an actual working tailpipe that emits fumes into the air (with the agency stressing the fact that the exhaust is environmentally friendly…) and a headline that reads, “The auto show has over 1,000 of these”. On the other side, there’s a photo of the Leaf and a caption that says “But only one 100% electric, zero-tailpipe Nissan Leaf”. Check out the ad in action in the clip after the jump.

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Steam Whistle Brewery’s “Retro Electro” Injects Some Green Cred into Some Detroit Old Iron

When I say, “Electric Pickup,” you no doubt think of either the Ssangyong Actyon Sports-derived Phoenix SUT or one of those toy-like, Chinese-built neighborhood electric vehicles. What you may not think of is a bright green 1958 Chevy Apache owed by Canada’s Steam Whistle Brewery and recharged via wind power.

No, this isn’t a late April Fool’s Day joke: this is serious. And being green is serious business for Steam Whistle, which – among other things – uses renewable energy, recycles damn-near everything and supports various environmental causes as a sideline to its beer brewing enterprise.

Brewery manager Mike Kiraly came up with the idea of electrifying the ol’ girl and even uses it as his daily driver. He explains his brainwave: “What if we could take a sexy vintage ride, save it from the metal scrap heap and outfit it with a zero-tailpipe-emissions engine. Old-school style combined with a modern conscience.”

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European Union Asks Formula 1 to go Electric

In 2006, Al Gore’s An Inconvenient Truth brought global warming to the forefront of the world’s consciousness. Regardless of what end of the spectrum you stand on this issue, you have to admit that it’s real, it’s bad and if we don’t do anything it’s only going to get worse. To me and many others, it’s that simple.

So naturally we’re targeting the obvious culprits: Big Mining, Big Agriculture and Big Automotive. We’re also encouraging the average man and woman to use less and be environmentally responsible. So what about the world’s biggest and most prestigious automotive racing category: Formula 1? What are they doing to stem the tide of global warming?

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New Hyundai Blue2 Fuel Cell Concept Debuts at Seoul Motor Show

The 2011 Seoul Motor Show that runs in South Korea from March 31 to April 10 plays host to the world premiere of the all-new Hyundai Blue2 concept study. The name ‘Blue2’, which is read ‘Blue square’, is a combination of Hyundai’s sub eco-brand ‘Blue Drive’ and the number `2’ from H2, the symbol for hydrogen gas.

Codenamed HND-6, the prototype is Hyundai’s first sedan-style Fuel Cell Electric Vehicle (FCEV). The four-door saloon is powered by a fuel cell electric system that delivers a stack power of 90kW or 121HP and fuel economy of 34.9km/ℓ (of hydrogen, of course), which is equal to 82mpg US and 2.9lt/100km. The concept is also equipped with low-resistance tires and alloy wheels which are designed to improve aerodynamic performance.

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French Hybrid Design Study Uses Wind Turbines To Recharge Batteries

Remember a few years ago when every wannabe gangsta was buying those awful “spinner” alloys for their beat up old Chevys and Oldsmobiles? Well, French artist and teacher Thierry Dumaine (who sounds like a character from a historical romance) has taken the concept of the spinner and applied it to an imaginary hydrid he calls the Ventile.

It’s all very simple. You know those bicycles that have pedal powered lights? Same principle, though in this case the fans are turned by the circular motion of the wheels and not by being affixed to the wheels themselves.

The fans power a generator that helps recharge the Ventile’s batteries. I don’t know how well this would work in the real world, mostly due to the Law of Conservation of Energy, but really who cares.

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Geneva’s Words from the Wise: Greener, Prettier and Pricier

With gas prices going up and car owners downsizing from V6’s to four cylinders and from luxury models to economical subcompacts, the question for automakers becomes; how do we remain profitable? As the automotive big wigs descend on Geneva with their latest and greatest models, this issue is weighing heavily on many minds. So, how does one do it?

Well, there are a few answers to this conundrum, one of which is move your subcompact cars upmarket. MINI has done it, Toyota is sort of doing it with the iQ and no doubt many of the world’s other automakers would very much like a piece of that pie. The answer lies very much in the look of a car: its design and the ambiance it gives off.

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Ferrari to Show Greener 458 Italia with HELE System in Geneva

The new Ferrari FF won't be the only model from Maranello to make its world premiere at the 2011 Geneva Salon, as Carscoop has learned that the Italian supercar maker will also introduce a greener version of the 458 Italia equipped with the company’s HELE (High Emotion, Low Emission) technology, which improves CO2 emissions and reduces fuel consumption.

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AC Schnitzer 99d is a $205,500 BMW Z4 Fitted with a Diesel Engine that Returns 3.8lt/100km or 61.9 mpg

BMW's decision to create the new 'i' sub-brand for the growing number of eco-conscious buyers has apparently rubbed off its partners like AC Schnitzer, as the German tuning firm will be launching a production ready concept based on the Z4 hardtop-roadster at next week's Geneva motor show.

Developed as an eco-friendly sports car that adapts to AC Schnitzer's new motto "Efficient Performance", the 99d gets its name from its CO2 emission levels and the diesel powerplant housed under its hood.

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Two Germans Travel Across Australia in a Wind Turbine Car [with Video]

When it comes to crazy-cool engineering, nobody can top ze Germans. If it’s even vaguely plausible, you can bet that some German crackpot inventor has done it. Well, now two Germans – Stefan Simmerer and Dirk Gion – have broken three Guinness World Records in a ... wait for it ... wind turbine powered electric car.

That’s right, an EV that’s powered by a wind turbine, those big robotic looking windmills you may have seen in farms atop hilltops in Scotland or Pennsylvania. Here’s how it works:

At night, Simmerer and Gion park the Wind Explorer – that’s what it’s called – and erect a nifty looking collapsible wind turbine. While they sleep, the lightweight turbine generates enough energy to recharger the Wind Explorer’s batteries. If they’re running low on energy during the day, they can whip out a kite that helps powered the vehicle forward.

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Brew Your Own Ethanol Fuel from Food scraps and Old Newspapers

If there’s one thing all Americans are good at, it’s producing waste: thirty million tons of it a year, in fact. From food scraps to old newspapers, a lot of compostable materials end up in the nation’s landfills. Thomas Quinn, the founder of Silicon Valley start-up E-Fuel wants to change all that.

The E-Fuel system uses two washing machine sized components: the MicroFusion Reactor (which to me conjures up images of Mr. Fusion from Back To The Future Part II) and the MicroFueler. The former reduces organic waste into sugar water and ferments it into a sugary, bacteria-ridden alcoholic soup not unlike bathtub homebrew.

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