Nissan gets Creative with Smoking Billboard at New York Auto Show

It might not be an award winning campaign, but Nissan’s new outdoor board placed right outside the Jacob K. Javits Convention Center during the 2011 New York Auto Show (April 22 to May 1 for the public) is sure to grab attention and increase awareness for the firm’s all-electric Leaf family car.

The two-sided Smokeboard was created by the Japanese firm’s advertising partner TBWA\Chiat\Day, which is the American division of the advertising agency TBWA Worldwide.

On one side, the billboard features an actual working tailpipe that emits fumes into the air (with the agency stressing the fact that the exhaust is environmentally friendly…) and a headline that reads, “The auto show has over 1,000 of these”. On the other side, there’s a photo of the Leaf and a caption that says “But only one 100% electric, zero-tailpipe Nissan Leaf”. Check out the ad in action in the clip after the jump.

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Chevrolet Volt and Nissan Leaf Receive Top IIHS Safety Ratings in Crash Tests

The Insurance Institute for Highway Safety (IIHS) released the results of the first-ever U.S. crash test evaluations of plug-in electric cars, with the two EVs earning the highest safety ratings. The Chevrolet Volt and Nissan Leaf were awarded the top rating of “good” for front, side, rear and rollover crash protection.

Since both cars are fitted as standard with electronic stability control systems, they also qualified as winners of Top Safety Pick, the Institute's award for state-of-the-art crash protection.

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Nissan Leaf is the 2011 World Car of the Year

The Nissan Leaf was named 2011 World Car of the Year at the New York International Auto Show, taking the top spot ahead of the BMW 5-Series and the Audi A8. It is the second important award for the Japanese automaker’s all-electric car after being voted 2011 European Car of the Year. Read more »

Nissan Leaf NISMO RC: Purpose Built Track Racer Debuts at New York Auto Show [Updated Gallery]

There has been a lot of conversation lately about electric cars and racing, with some even talking about introducing the technology into the F1 stage. Nissan, on its part, has a lot to gain in terms of awareness given the brands focus on the development of dedicated electric vehicles like the Leaf.

With this in mind, the Japanese carmaker developed a purpose-built prototype racer loosely based on the production Leaf that will receive its first public outing at the 2011 New York International Auto Show . Compared to the production model, the Lead NISMO RC (for Racing Competition), does away with the rear doors, rear seat, trunk, audio system, navigation, carpeting and other amenities, while gaining a mid-ship location for the battery pack, electric motor and inverter.

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Nissan Esflow Sports Coupe Concept is the Love Child of a Leaf and a 370Z

The Electric Zero Emission Sports car is not a new idea. There have been many concepts at many motor shows that have been loosely based on this concept. Although very few are designed featuring a tested and efficient drivetrain that's all ready in a production car. This is where the Esflow concept is unique.

The Esflow makes use of the same EV technology found on Nissan's first Zero Emission production vehicle, the all-electric Leaf. The concept behind the....concept is that driving efficiently and environmentally should be entertaining as well. The car aims to be the driving enthusiasts choice by blending electric power, dramatic styling and sporting qualities.

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Nissan Cannot Meet Demand for New Leaf EV, Production Shortages to Last Longer than Expected

It has been known for a while now that Nissan is struggling with the Leaf’s slow rollout. The demand for the all-electric vehicle is so high that the Japanese maker has been forced to stop receiving new orders and concentrate on filling existing ones. However, projected production figures show that the company will only assemble 10,000 units until March 31, while it has already received 27,000 orders from the U.S., Japan and Europe.

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