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The world's largest carmaker may subsequently see its operating profit drop by at least 100 billion yen ($1.2 billion) in the 2010 fiscal year (ending March 31 2011) and up to 200 billion yen in the 2011 fiscal year. Auto analyst Koji Endo says any impact on production destined for export will affect earnings even more. “Hardly any cars will be built in April and a very low level of production will continue from May,” Endo was quoted as saying by Bloomberg.
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Americans love their cars. Whether it’s a humble family wagon, a muscle car, a luxury sedan or even a minivan: there’s nothing Americans like better than the automobile. What’s that, you say? What about women car owners?
Unsurprisingly for a species with just two genders, half the world’s population is female. And as everyone these days has to own at least one car, automakers obviously spend a lot of money catering specifically to that section of the market.
In a new study by automotive industry analyst R. L. Polk, it was found that some 38.5% of the last four year’s light vehicle registrations were made by – you guessed it – women. In “not-white” households, it’s more like 40 to 45%. It might not seem like much,
So what are the nation’s womenfolk buying? Would you be surprised to learn that nearly half of all MINI sales (47.9%) went to the fairer sex? Okay, so that’s not too surprising, but how are top five market leaders doing? Well, scroll down to see for yourself:
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What is the best way to promote a commercial van? Well, you can follow the classic way by showing off its qualities and advantages over the competition, but that lacks originality. On the other hand, a van that writes its own letters of application and sends them to 121 potential employers (i.e. big buyers of commercial vehicles) sounds a lot more creative.
And that’s exactly what a German marketing campaign for the Mercedes-Benz Sprinter is all about. Check it out in the video below, but don't try to do that to your Sprinter, it might lose its grip -literally...
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